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Nick Adams wants the world to know that America is open and welcoming. He also wants the world to know that anyone suggesting otherwise is, in his words, “full of it.”
The Special Presidential Envoy for American Tourism, Exceptionalism and Values – a role created by President Donald Trump in March – sat down with Skift following his first major international appearance since taking office.
Speaking at the World Travel and Tourism Council’s leadership summit in Egypt, Adams delivered a keynote that rejected the cautious diplomacy usually associated with international tourism events.
“I am not a traditional diplomat. I am here to make noise, for America and for the industry,” he warned delegates shortly after walking onto the stage to the sound of Michael Jackson’s Thriller.
A conservative commentator and author born in Australia who became a U.S. citizen in 2021, Adams brings an u
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