World Cup Could Help Reverse U.S. Tourism Slide

U.S. inbound tourism fell in 2025, but the 2026 World Cup and 2028 Summer Olympics in Los Angeles could help spark a rebound.

“In North America, this is going to be the largest year in sports — in sports hospitality — in history,” Paul Caine, president of On Location, said during the Skift Megatrends in New York on Thursday.

“If you’re not going, you should go, and I would tell you that’s going to buck the trend that you just showed abo