
Google’s fourth-quarter earnings call on Wednesday made one thing clear: the company is moving from building AI infrastructure to deploying it.
CEO Sundar Pichai framed 2026 as “the year where you will see consumers actually being able to use all of this.”
For travel, that moment hasn’t fully arrived yet.
The transactional tools Google unveiled — a protocol for agentic checkout and a pilot letting retailers surface offers inside AI search results — are designed for retail, not travel inventory. Travel’s dynamic pricing and expiring inventory don’t fit the product-feed systems those tools require.
But the behavioral shift in how people search is already underway.
The Changing Shape of Search
Queries in Google’s AI mode are three times longer than t
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