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Tripadvisor Faces Shakeup as Activist Investor Starboard Seeks Control

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Tripadvisor Faces Shakeup as Activist Investor Starboard Seeks Control插图

Starboard Value, the activist investor that took a 9% stake in Tripadvisor in 2025, is reportedly preparing to nominate a slate of directors aimed at securing majority control of the company’s eight-member board.

If Starboard succeeds in winning at least five seats, it would gain the ability to overrule longtime chairman Greg Maffei and CEO Matt Goldberg on major decisions.

Starboard has pushed for Tripadvisor to explore asset sales, including dining reservations platform TheFork, experiences OTA Viator, and even Tripadvisor itself.

Viator has be

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