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InterContinental Hotels Group (IHG) executives say they are restructuring the company’s technology systems as artificial intelligence reshapes how travelers search and book hotels.
The shift from blue links to synthesized, conversational answers, they say, changes not just marketing tactics but how hotel content must be structured and surfaced.
“Everything in between, the distribution, how you get there, how you book, how you view it, how you share it, how you search it, that is changing,” said CEO Elie Maalouf during an earnings call Tuesday.
The most visible change is a new “digital and AI-compatible hotel content platform” that restructures hotel information into modular, machine-readable data.
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