Here’s How U.S. Airlines Say They’re Using AI

Carriers like Delta, United, and Southwest are starting to disclose the way they use AI in their daily operations as the technology becomes more commonplace in the airline industry. 

In their 2025 annual reports, the carriers noted that they are using AI for a range of tasks, including marketing and handling baggage. They have also flagged the technology as a potential cybersecurity threat and one that could bring reputational harm depending on how it’s used. 

Here is how airlines are using AI, according to a review of their recently released 10-Ks:

Delta Air Lines

Delta said it is using AI to help it route and distribute bags for flights with short connecting times and to help with on-time performance. The carrier added that it is using AI to “optimize the timing and frequency of mainte