wellnessfitpro 
Meliá Hotels is trying to turn Spain’s tourism surge into something more durable than a single strong year: higher rates, a more premium brand mix, and growth that relies more on partners than its own real estate.
The hotel group said net profit rose 23.6% year-over-year to over €200 million in 2025. Management also projected 2026 revenue per available room (RevPAR) “growth in the low- to mid- single-digit range for the year.”
The strategy is working best in Spain, where Meliá derives roughly 49% of its operating profit, but the company’s exposure to Cuba shows how quickly external shocks can cut into performance.
Spain Is the Engine
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