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Hyatt said its group sales teams have become roughly 20% more productive since deploying AI tools. Wyndham said its AI-powered call centers have cut labor costs for franchisees. These are some of the results that J.P. Morgan analysts say mark an inflection point for the hotel industry’s AI investments.
In a research note Wednesday, analyst Daniel Politzer and colleagues wrote that the largest U.S. hotel companies are shifting from AI pilot programs to scaled deployments they expect to produce measurable earnings gains this year.
“2026 is shaping up to
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