Ireland’s Kerten Enters India For Lifestyle Expansion

The lifestyle hospitality investment firm Kerten Hospitality is entering India, expecting the country to be a “cornerstone of the group’s next phase of global expansion.”

Kerten, which is based in Ireland and operates 12 brands across 11 countries and 4,500 keys, is counting on its lifestyle-led strategy to attract demand. In a statement released on Tuesday, it announced that this move into India will form part of its long-term plan of “entering high-growth destinations at a time when lifestyle-led demand starts to pick up speed.”

The company, which has set up a dedicated office in India, is aiming to add 1,000 keys in the first phase of its India launch.