
GetYourGuide rolled out a raft of Spring 2026 AI updates that target a specific hole: travelers are using AI to plan trips, but not book activities.
It’s a two-prong approach, with AI-driven features to help consumers find and weigh options — such as AI-generated review summaries pulled from verified guests and more personalized search.
Other changes behind the scenes take aim at equipping guides and activity operators with tools to i
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