How TikTok and AI Are Rewriting Booking Decisions in Asia

Social media, AI, and price sensitivity are rewriting how travelers across Asia find and book travel.

Amit Saberwal, CEO and founder of RedDoorz, and Ross Veitch, CEO and co-founder of Wego, took to the stage at the Skift Asia Forum on Wednesday with a clear message. Right now, social media dominates discovery for younger travelers, AI referrals are growing, and as Saberwal warned, a $1 price difference could be enough to send a loyal customer to a rival booking channel.

The TikTok Effect

For Saberwal, whose company operates more than 4,500 hotels across Indonesia and the Philippines, it’s clear who controls the booking decision.

“We have a fair idea of how customers behave, especially Indonesian and Filipino customers,” he said. “They continue to be deeply influenced — if I can choose one channel — by TikTok. A large amount of our customers are