Priceline Gives Penny a Multi-Agent Makeover 

Priceline has rebuilt its AI travel assistant, Penny, so a traveler can compare destinations and move toward booking inside one conversation, rather than clicking across separate searches, filters, and tabs. 

It is the most substantial overhaul of Penny in two years.

“Our conviction from the start was that the real advantage in AI travel would not come from the model alone, but from connecting it to the context, inventory, and deals that make travel bookable,” said Sejal Amin, Priceline’s chief technology officer. Amin will be speaking at Skift’s Data & AI Summit on Wednesday, where she is expected to discuss the update. 

The upgrade marks Price