wellnessfitpro 
Skift Data + AI Summit 2026
Pol Peiffer, Head of Product and Agent Development, Sierra · Gaëlle Bristiel, Senior Vice President of Engineering, Amadeus
THE ARGUMENT
Peiffer said agents are production-ready now and that the industry’s demo-land problem is a choice, not a constraint. Bristiel argued the harder problem is ecosystem fragility: without sufficient traveler context shared across systems, even strong agents can return irrelevant results. The session’s real tension wasn’t whether to deploy but what preconditions make deployment succeed — and whether companies that wait for those conditions to be perfect will simply run out of time.
THE SO WHAT
If your organization is still waiting for agents to mature before production deployment, this session argued the waiting period is already costing competitive ground. The practical precondition isn’t technical readiness — it’s defining the end-to-end outcome you need and ensuring the data required is actually shared across your systems.
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