Milestone CEO Anil Aggarwal at Skift Data and AI Summit 2026

SKIFT DATA + AI SUMMIT 2026

THE ARGUMENT

Most hotels are losing visibility in artificial intelligence search results, not because their content is thin, but because their technical infrastructure blocks AI crawlers before content is ever evaluated. Aggarwal argued that content quality matters, but only after the technical stack is in order. Site speed, crawlability, and schema markup are the actual gatekeeping layer. The same logic applies to the buy-versus-build decision. Aggarwal said even large chains with hundreds of engineers still bring in specialist tools for AI content work. Getting every property, every brand voice, and every template right at scale with zero tolerance for error is not a problem most hotel companies are built to solve in-house.

THE SO WHAT

If your brand.com properties have not been audited for crawlability, site speed, and schema markup, your content investment is not reaching AI engines, and the visibility gap compounds as adoption accelerates. The hotels capturing AI shelf space have automated the technical flywheel so every property outputs consistent, structured, AI-readable pages without human intervention each time.