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More than a year into his role as Skyscanner CEO, Bryan Batista is exploring ways to use agentic booking to ease the handoff to third-party advertisers, and he thinks personal agents will be part of the future of flight metasearch.
Meanwhile, UK-based Skyscanner, which is owned by China’s Trip.com Group, expanded into B2B through an acquisition, and is poised to enter the U.S. in a bigger way.
Skift recently interviewed Batista, who previously spent eight years at Booking.com and three at Tesla.
An Agentic Take on Assisted Bookings
Many metasearch companies, from Google to Kayak and Skyscanner, tried to process bookings on their own sites on behalf of advertisers, and it didn’t gain traction. Skyscanner reverted to pure price comparisons in the early 2020s.
The question is whether doing it with AI agents now will produce better results. Batista thinks it’s worth pursuing.
Bryan Batista
“Instead of just redirecting you to an
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