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Airbnb led a $58 million Series C funding round for European tour and experience platform WeRoad Wednesday — a day after announcing it had hired its CEO to lead Airbnb hotels.
With the deal and partnership, Airbnb gets a 10% stake in WeRoad and a board seat alongside its new VP of hotels, Andrea D’Amico. In addition to serving as WeRoad CEO since 2022, D’Amico worked as a top Booking.com hotel executive in EMEA for 18 years.
WeRoad, which operates multiday tours and has a platform for tour guides operating experiences, could help Airbnb scale its experiences business.
One of Airbnb’s biggest challenges in trying to scale its experiences business has been attracting quality tour guides to run t
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