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Barceló Hotel Group has close to €300 million (about $342 million) in cash, no debt, and wants to spend €500 million (about $571 million) buying hotels and renovating existing ones. But it isn’t finding deals worth doing.
“We want to invest roughly €500 million, but we don’t find the assets at the right price,” Raúl González, CEO for Europe, the Middle East, and Africa (EMEA) at the family-owned Spanish group, told Skift. “We prefer to invest, but if the prices are too high, we will wait.”
Barceló is Spain’s second-largest hotel group. The wider Barceló Group, which also includes tour operator Ávoris, reported turnover of €7.87 billion (about $8.98 billion) last year, up 4%.
The company’s own 2025 report puts the planned 2026 investment at just over €320 million (about $365 million). About 7
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