Booking Holdings Is Forming a New B2B Unit, Agoda CEO Is Overseeing it: Scoop

Booking Holdings is forming a new B2B unit that brings together Booking.com, Agoda, and Priceline to power the travel offerings for other companies, a spokesperson confirmed to Skift. The effort is being overseen by Agoda CEO Omri Morgenshtern.

Booking’s B2B partners include Citi Travel, Apple, Microsoft, American Airlines, Southwest, Lufthansa, Air France/KLM, and Emirates.

Skift has previously reported that Booking planned to consolidate the partnership teams from the three brands to elimi