Emirates’ Tim Clark Thinks You’ll Forget This Crisis Ever Happened

Dubai and its aviation sector will rebound within weeks of the Iran war ending, according to Emirates President Sir Tim Clark. 

“People have short memories,” he said Thursday at the CAPA Airline Leader Summit in Berlin, predicting demand will return quickly once stability resumes. “Once this is over, it will not take much for Emirates to get back into the saddle. It certainly won’t take much for us to project the brand quality that Dubai is a great place for business and hospitality.”

That confidence comes as Emirates and other Gulf carriers endure weeks of depressed capacity and extreme operational complexity. High-profile attacks have taken place in and around Dubai, including strikes and missile interceptions that have hit civilian infrastructure.

“If your product and your brand are as strong as ours, and for as long as Dubai remains a city of enormous attraction, people will forget