Expedia Names Ex-Pinterest Exec to Lead Ads. The Pitch: Real Bookings, Not Intent.

Expedia Group appointed ex-Pinterest executive Bill Watkins as general manager of global advertising and is positioning the product as targeting travelers who’ve already made bookings — versus those just thinking about it.

That differentiated approach is a contrast to the advertising programs of Google, Meta and others, which target travel intent. In other words, since Google and Meta don’t handle travel bookings, the