From Vibe Coding to Exclusive LLM Deals: AI Takeaways From Agoda’s CEO

Agoda CEO Omri Morgenshtern said the company’s internal AI marching orders for 2026 include improving customer support and taking consumer-facing tools “from a gimmick to something that is useful.”

Morgenshtern shared his outlook Thursday during a wide-ranging AI discussion with Skift founder and CEO Rafat Ali at Skift’s Megatrends event in New York. Here are the highlights:

Vibe Coding Needs a Top-Down and Bottom-Up Balance

Vibe coding is required for Agoda’s engineers. “There’s just coding, which is vibe coding,” Morgenshtern said. “I think 98% of the engineers will do vibe coding. And if they’r