Global Travel Growth Has Turned Negative for First Time This Year

The Skift Travel Health Index slipped below 100 for the first time this year, falling to 99 in April, indicating that travel momentum is decelerating. A decline of 1% is not a major setback for the travel industry, but it signals a shift toward more fragmented, cost-sensitive, and cautious global tourism. 

Geopolitics, rising costs, softer long-haul demand, and changing traveler behavior are creating disparities across regions. 

Asia-Pacific capitalized on these macro shifts and was the index’s strongest performer in April, with a score of 103. Japan led all coun