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Hilton has launched a beta version of an artificial intelligence trip planning feature on its website, as hotel companies rethink how travelers search for and discover properties online.
The feature, launched on Hilton.com, allows users to describe trips with conversational prompts and then receive curated suggestions drawn from Hilton’s portfolio.
Hilton described the tool as a “generative AI-powered digital concierge” that can surface properties, highlight amenities, and guide travelers through early trip planning. The feature will initially be rolled out to a limited s
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