wellnessfitpro 
Hilton is preparing to launch a new hotel brand called Undergraduate by Hilton, according to a source familiar with the plans. The lifestyle brand will target small college towns, and is a complement to Graduate Hotels, the chain Hilton acquired in 2024 that focuses on larger university markets.
Undergraduate would become Hilton’s 27th brand, with a more accessible price point and simplified operating model designed for secondary and tertiary markets, the source said.
Launch timing hasn’t been determined, the source said.
“Hilton is constantly innovating to meet the needs of our guests. We continue
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