Hotels and Airlines vs. NerdWallet and Reddit: Who’s Winning in AI Visibility

Ask an AI agent about a Hyatt hotel, and the source it cites most isn’t Hyatt. It’s NerdWallet at 13.6% of citations, more than Hyatt’s own website at 10.3%.

Instead of prioritizing suppliers or booking platforms, AI models surface content that helps users compare value — especially when points, pricing, and tradeoffs are involved, according to Limy, an a16z-backed AI- visibility firm

“Airlines and hotel brands built websites to sell tickets and rooms — not to answer questions,” said Limy CEO Aviv Shamny told Skift. “That makes them invisible at the exact moment a traveler is deciding.”

Limy tracked how AI tools cited websites in travel answers by identifying the information fetched and the actions taken. The data shows the NerdWallet