How Indian Travel Companies are Turning Anxiety into a Product Category

India’s Cleartrip has kicked off a fresh, product-led push to take the guesswork out of airfare buying.

Last week the Flipkart-owned online travel company launched Price Trends, a data-driven feature that tells users whether the fare they’re seeing is “cheaper than usual,” “typically priced,” or “higher than usual.” This is based on recent pricing patterns for that route and date.

The feature surfaces directly on the search-results page for flights booked up to 60 days out and uses roughly a 30-day pricing window to compute its verdict.

Talking to Skift, Cleartrip executives framed Price Trends as the first step on a broader “pricing intelligence” roadmap designed to replace anxiety with actionable context. “The intent is transparency. Transparency creates trust,” Manoj Awasthi, Cleartrip’s chief technology and product officer, told Skift, explai