How Is Agentic AI Changing Travel Booking? What Ask Skift Says

Here’s one of the most common questions our answer engine, Ask Skift 2.0, has fielded recently — and a brief summary of what it found:

How Is Agentic AI Changing Travel Booking?

Agentic AI created new competition and partnerships, as online travel agencies like Expedia and Booking.com are rushing to integrate their services with AI agents in Large Language Models from companies like Google and OpenAI.

Expedia, for instance, has been plugging into third-party agentic assistants, while simultaneously policing AI scraping of its proprietary pricing and inventory data.

Many travel compan