How São Paulo’s Terminal BTG Pactual Is Rewriting the LatAm Airport Playbook

Terminal BTG Pactual in São Paulo isn’t just another VIP lounge with better snacks. It’s a complete parallel universe to commercial aviation — a standalone 2,400-square-meter building with its own inverted wing roofs, native Brazilian gardens, and a 40-year concession from Guarulhos International Airport. 

Its rapid success suggests the LatAm premium travel market was waiting for someone brave enough to build it.

In a little over a year after opening in December 2024, Latin America’s first fully independent private terminal is already operating at capacity, with customers paying $590 per visit. The value proposition mirrors what PS offers at LAX: Terminal BTG Pactual’s customers never see the main airport. 

But unlike PS’s Salon — which now starts at $1,295 per person in a shared lounge — the Terminal delivers a fully private experience at a lower price point, in a market where the gap between commercial airport dysfunction and passeng