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After a portfolio reorganization and years focused on scaling its all-inclusive business, Hyatt is turning its attention to redefining its luxury brands.
“We’ve been quite quiet about the luxury portfolio because of the change. We’ve gone from very much centralized to now portfolio and brand-led as an organization,” Hyatt’s global brand leader for luxury, Tamara Lohan, told Skift. “Now, this focus on the brands is what is critical.”
For Hyatt, the shift reflects more than internal restructuring. It signals a reset at a time when luxury continues to outperform the rest of the hotel market.
On its February earnings call, Hyatt CEO Mark Hoplamazian said fourth-quarter revenue per available room (RevPAR) rose 4%, driven by “the continued strength of our luxury brands.”
Lohan said she has a clear priority now in “making sure that each of the brands within the luxury portfolio has a very clear and defined point of view.”
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