JetBlue Ties Loyalty Points to Flight Financing

JetBlue wants to finance more of your trip without losing you to a payments brand. A new partnership with financial technology company ClarityPay lets customers earn TrueBlue points on bookings they pay off over time — keeping the loyalty relationship and repeat business centered on JetBlue.

The program, which the companies call the first pay-later program to tie an airline’s loyalty rewards to installment financing, brings consumer credit into the airline’s most valuable asset: its loyalty ecosystem.