LVMH CEO: ‘Vuitton’s Not Going to Go Into the Hotel Business’

LVMH Moët Hennessy Louis Vuitton isn’t going to launch a hotel brand under the Louis Vuitton name, contrary to online speculation.

“Concerning Vuitton, it’s not a brand that we really want to diversify,” said Bernard Arnault, CEO of LVMH Group, during an earnings call this week. “Instead of diversifying somewhat erratically, we’re remaining focused.”

He added: “Vuitton’