Morocco Courts Investors Beyond Casablanca and Marrakech — Where the Opportunities Are

Morocco is working to break its dependence on two dominant tourism markets, redirecting investment toward underdeveloped regions as it builds out a national strategy designed to outlast the 2030 World Cup, according to Imad Barrakad, CEO of the Moroccan Agency for Tourism Development.

The Casablanca-Settat and Marrakech-Safi regions currently absorb around 60% of the country’s tourism investment (nearly $800 million in 2025). Barrakad wants to change that. 

“We don’t want to put pressure on one territory alone,” he told Skift.

Is Morocco Insulated from the War?

When an investor evaluates Morocco, one question comes first: how exposed is it to regional instability? The answer, for now, is relatively little. 

“European sh