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G6 Hospitality, a subsidiary of India’s Prism, has launched Studio 6 Plus, a new extended-stay brand for the U.S. market.
G6, which also operates the Studio 6 and Motel 6 brands, said Atlanta-based Natson Hotel Group committed to build the first 15 properties at a cost of roughly $200 million.
Why it matters: The new brand is a first attempt by Prism to try to make a “premium economy” model work in the U.S. and elsewhere. At Skift Global Forum in September, Agarwal compared the strategy to discount airlines:
“This is similar to
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