RateGain to Combine Sojern and Adara Under Single Brand — Exclusive

As AI interfaces increasingly sit between travelers and travel brands, owning data that shows who is planning a trip — and using that to target ads and track bookings — is becoming more valuable.

Against that backdrop, RateGain is combining its two marketing technology acquisitions — Sojern, an ad platform that helps hotels get bookings, and travel-data network Adara — into one company operating under the Sojern brand, executives told Skift exclusively.

The entity will also absorb Demand Booster, a business that runs digital ads aimed at driving direct hotel bookings across sear