Ryanair Turns Elon Musk Feud Into (Yet More) Free Marketing

Ryanair’s escalating war of words with Elon Musk – sparked by CEO Michael O’Leary’s blunt rejection of Starlink in-flight connectivity – has spilled well beyond the aviation press. 

In recent days, along with a steady stream of insults, Musk even floated a hypothetical takeover of Europe’s largest low-cost airline. 

Naturally, Ryanair’s social channels have piled on. The airline’s X account branded Musk an idiot, teased him during an X outage, and announced a “Great Idiots Seat Sale” while promising a press conference later on Wednesday to address Musk’s latest comments.

For anyone who has followed O’Leary’s career, none of this is accidental.

How Did We Get