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The latest Kolkata project by Apeejay Surrendra Park Hotels is proof that meetings, incentives, conferences and exhibitions (MICE) are no longer an add-on, but are central to the business model.
Speaking during the company’s recent earnings call, Managing Director Vijay Dewan revealed that the hotel component of the newly announced The Park at EM Bypass, Kolkata, has been deliberately redesigned to prioritize banqueting and conferencing over room inventory. The number of hotel rooms has been cut from an earlier plan of 250 to 218, with the freed-up space reallocated to large-format event infrastructure.
“Looking at the market, we have given more allocation to banqueting and conferencing facilities rather than just to the rooms,” Dewan said, calling the move a function of design and long-term planning. The decision is directly linked to Kolkata’s strong and sustained demand for weddings and corporate events, segments that consistently deliver higher margi
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