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After eight years of planning, millions of dollars invested by host cities, and plenty of hype inside the travel industry, North America stepped into the role of World Cup host for the first time in more than three decades.
The tournament officially wraps after Spain or Argentina face off at the July 19 final in New Jersey. The question moving forward for the industry: Was it worth it?
There are signs of a win for the travel industry, especially within the 16 host cities spread across the U.S., Canada, and Mexico. Hotels saw a rate-driven boost. So did short-term rentals. Even more abstract measurements — national pride, perception of the U.S. as a destination — seemed to benefit from the tournament.
But other measurements like occupancy rates and international visitation have fallen flat, particularly within the U.S.
“We had an ideal perspective that this would just blow all of our metrics out of the water and be the craziest
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