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Trivago — once a household name thanks to its “Trivago Guy” TV ads — has been steadily reducing its reliance on traditional television.
CEO Johannes Thomas said on Wednesday’s fourth-quarter earnings call that over the past two years, the company has shifted more of its advertising spending into streaming, podcasts, and social media.
Its latest summer campaign, which used AI to localize content by language, featured soccer coach Jürgen Klopp.
Thomas said the company expects to grow its brand marketing more slowly in 2026, a shift aimed at boosting p
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