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Uber on Tuesday began offering taxi bookings in Macau, the Chinese territory best known for its casinos and tourism, marking the company’s Asian market entry in years.
The move is a cautious return to the region after Uber’s high-profile exits from mainland China and Southeast Asia. But the company will not be offering a ride-hailing model that once put it at odds with regulators.
In Macau, Uber will be serving as a booking and payment platform for licensed taxis, not a private ride service.
“What’s changed is our approach,” an Uber spokesperson told Skift. “Today, we operate through fully licensed models built on local partnerships and close engagement with authorities.”
A Costly Exit
Uber first entered Macau in 2015. At the time, local rules did not allow private ride-hailing services. During its short run, Uber drivers incurred fines more than MOP 10 million ($1.24 million). Less than two years later, in 2017, Uber shut dow
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