William Shatner Is Taking TikTok Applications for New Priceline Negotiator Campaign: Exclusive

William Shatner, who served as the iconic Priceline Negotiator in a series of ads for more than two decades, is back with a tease on TikTok seeking applications for his successor.

The “Now Hiring” promotion features Shatner, now 95, sitting in a beach chair in a suit and sipping a drink.

It begins with a twist on the familiar Negotiator theme music, and a voiceover: “Priceline Negotiator.”

Shatner: “Retired.”

Voiceover: “We need a new Priceline Negotiator.”

Shatner: “Yes, a successor. Someone to carry my torch, take up my mantle. Negotiate unmatched travel deals for Pric