Wizz Air Wants Premium Passengers – Without the Business Class Fuss

Wizz Air has formally launched “Wizz Class,” turning a December trial into a bookable product. It comes as the European ultra low-cost carrier looks to capture more business-oriented demand without abandoning its single-cabin model.

The product, now live on select routes, blocks the middle seat in the first row (1B or 1E). It pairs extra personal space with priority boarding, a 10kg carry-on allowance via Wizz’s existing ‘Smart’ and ‘Plus’ bundles, and a complimentary non-alcoholic drink and snack.

Wizz Class is available on select flights to and from Budapest, Bucharest, Warsaw, London Luton, London Gatwick, and Rome.

Wizz Air is careful about the framing. This is not business class, and the airline says it has no intention of creating a dedicated premium cabin. Instead, Wizz Class is positione