Your enterprise customers don’t know how to buy AI — and it’s killing deals

Mallun Yen is an investor, founder, operator, and category creator who has devoted the past 20 years to changing the status quo and shifting industry norms. In 2019, she founded Operator Collective, the enterprise AI venture firm that pioneered integrating world-class operators from diverse backgrounds into the ecosystem as LPs. Before OpCo, Mallun built up three other category-creating companies, including venture-backed RPX, SaaStr, and ChIPsNetwork.org, and was Cisco’s VP of Worldwide IP. She is on the board of directors of Everpure (NYSE: PSTG).